01 April 2010
Ahhh…the glory days. Back when your prices were so competitive you just sat down at the phone and waited for prospects to call begging for a policy. You didn’t worry about chasing down an internet lead, or dialing for hours on end. Business just magically appeared. Unfortunately, almost everyone is having to work a little harder right now and not everyone is quite sure just how to go about it.
I don’t care if you are working internet leads, telemarketing, or quoting referrals – you have to have a solid follow up process in place if you want to maximize your sales. The majority of consumers are going to call more than one company for a quote. How you present your agency and how well you nurture and move the prospect through your sales cycle will determine how successful you are at selling new policies.
So today I’m going to introduce you to a little known tool called an email autoresponder.
Yes, it has all sorts of words in it that make you cringe. But it shouldn’t! An email autoresponder can become your best friend when it comes to following up on leads and closing sales. So what is it? Exactly what it sounds like. An autoresponder is simply a computer program that sends automated email messages to any contact that is subscribed to it. While this might sound dry and unhelpful, it is actually highly customizable and will give prospects the feeling that you wrote the email directly to them, creating one more strong connection with your prospect and enticing them to make a purchase.
Here is a very simplified example:
- Bob calls your office and gets a quote.
- You ask Bob for his email address.
- After you get off the phone, you subscribe Bob to your autoresponder.
- Bob receives a pre-written email from you saying how much you enjoyed speaking with him and all the reasons why you are the best choice for his insurance agency.
- Bob is impressed. No one else contacted him by email or shared any of this info.
- Two days later – Bob gets another automatic email telling him how easy you will make it to switch and what you need to get started. He decides to go ahead and take the policy! After all, you are the only one who followed up and he likes how easy it is to do business with your agency.
Simple, right? Write it once and then let the automation system take care of the rest! I know that new technology can be daunting. It takes effort to learn and get comfortable with new systems. But when technology can increase your results, while reducing your stress levels, it’s worth it!
The more we talk to agents about email marketing, the more we see how many questions still remain in their minds. That’s why we’ve decided to hold a special free one-time only webinar all about email marketing! The webinar will be next Thursday, April 8th at 10 am central and 12 pm central (you can choose what time works best for you to attend.)
On the webinar I’ll be sharing with you:
*The 5 simple steps to creating an extremely profitable email marketing campaign in your agency.
*How to build high quality email lists from your clients, prospects, and key referral sources (without creating spam.)
*10 biggest mistakes to avoid when using email marketing (learn them now so you can avoid them later!)
*Secrets to using social media – Facebook can work wonders when implemented alongside your email marketing campaigns.
*Exciting details on our brand new Profit Robot which will create your own email marketing automation system with very little work on your part!
Simply visit this page, enter your name and email address, and I’ll send you the webinar registration details. That’s it! I can’t wait to share all the details of email marketing with you and help boost your agency to the next level.
When you bring a new client into your agency, it is critical that everything be taken care and that the client feels comfortable with their new policy and agency. The way that you handle this reflects on your agency’s efficiency and level of customer service. Here are a few steps to add to your process to increase client satisfaction and get the job done.
